Economy
Kenya is a thriving market-based economy that is widely regarded as the economic, commercial, financial, and logistics hub of East Africa. With a well-developed industrial base and strategic location, Kenya is an attractive destination for exporters and investors. The country boasts a diverse economy, entrepreneurial workforce, comprehensive air routes, and status as a regional financial hub. According to the World Bank’s “Ease of Doing Business Index,” Kenya has made significant improvements in recent years, climbing 80 places to rank 56th globally. Furthermore, the government’s implementation of business reforms, such as simplifying the process of starting a business, improving access to electricity, and streamlining the process of registering property, has helped to address issues such as corruption and policy inconsistencies. As a result, businesses operating in Kenya can feel confident in the supportive and stable business environment that the country has to offer. Lastly, Kenya has also attracted a strong influx of foreign direct investment, particularly in renewable energy projects, making it an exciting market with a great deal of potential for growth and success.
Promising Sectors
In Kenya, there are a number of attractive industries that are ripe for investment, including agriculture, tourism, and technology. Agriculture is one of the most important sectors in Kenya, and it is a major contributor to the country’s GDP. The country has a rich and diverse agricultural sector, with a range of crops grown including maize, wheat, rice, beans, and tea. The government is actively encouraging investment in the sector, and there are numerous opportunities for businesses to get involved. Tourism is another sector that is thriving in Kenya. The country is known for its stunning natural attractions, including the Masai Mara National Reserve, which is known as the Great Migration, and Mount Kilimanjaro, the highest mountain in Africa. The government is highly invested in advancing the tourism industry, and there are numerous opportunities for businesses to get involved in the sector, whether through building hotels and resorts, or offering tour and travel services. Finally, the financial sector in Kenya is well-developed, with a number of banks, insurance companies, and other financial institutions operating in the country. The sector has experienced rapid growth in recent years, with the adoption of new technologies such as mobile banking and the expansion of financial inclusion initiatives.
The Netherlands & Kenya
Over the past 10 years, the trade relationship between Kenya and the Netherlands has grown significantly. In 2012, the Netherlands was Kenya’s fourth-largest trading partner in the European Union, with a total trade volume of approximately €520 million. By 2020, this figure had more than doubled, reaching a total trade volume of over €1.2 billion. The trade relationship between Kenya and the Netherlands has grown significantly over the past 10 years, thanks to strong economic ties, a favorable business environment, and increased investment and trade between the two countries. This has been beneficial for both countries, and it is likely to continue to be a strong and successful relationship in the future.
